While we (the marketers) sit at our computer, developing the launch campaign for our new and interesting product, the sales people are facing difficulties with regards to getting into customers.
Spend a day with a sales reps and see for your self what they are facing every day. And then you might feel you need to change your marketing strategies.
Read this ebook here:
http://sellingtobigcompanies.blogs.com/selling/files/what_sales_really_needs_from_marketing.pdf
It might teach you something new.
I was directed to the ebook through Brian Caroll's blog: http://blog.startwithalead.com/weblog/2006/09/ebook_what_sale.html#comments
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment