Lead Generation and b2b Sales Podcasts

For those of you who are involved in marketing or selling to big companies, there are 3 very interesting podcasts available at 800-CEO-READ.

In the first podcast, Todd interviews Brian Carroll, who is the author of “Lead Generation For The Complex Sale”. I recently purchased and read the book and it is just great. Brian is an expert in generating leads for B2B organizations.

The second podcast is an interview with Jill Konrath who is the author of “Selling To Big Companies”.

In the third podcast, Todd interviews both Brian and Jill. Here's what he says:
"Here is the final installment to our podcast series on marketing and selling to big companies. We again have Jill Konrath and Brian Carroll talking about the topic. What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." You can see why this is a good topic to explore.”