How much do you know about your company?
There are much information we as marketers need to know in order to be able to successfully market our firm. Company philosophy, culture, products and services offering, customer information, competition and so forth.
Surprisingly many of us know very little about our organizations. For example since inceptions, what are the major achievements? Can you list your large clients/projects date wise with details of what you have done for them?
An interesting exercise is to create your company resume.
Imagine your company is a person looking for a job and your customer is an employer currently recruiting.
Create a resume and apply for the job.
Successful job hunters update and customize their CV to match the particular requirements of a recruiter. So imagine a particular customer (perhaps the ideal customer) and customize your company’s CV.
What if the CV is short listed? The employer (customer) calls you in for an interview. Do you have enough information to defend your CV and elaborate on details? (In reality you meet customer to interview him/her not vice versa).
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